How to Price Your Wedding Dress

May 24, 2016

 

 

 

There are so many factors that you can take into account when pricing your wedding dress...

 

      Style                Retail Price                

 

          Where you live

      

 Year bought            Designer        

 

                Alterations

           

  Pictures      Cleanliness        Color

       

...the list goes on and on. So how do you pinpoint that perfect price? We're here to help!

 

 

 

 

 

STAY TUNED: Next week we'll share a secret on a way to add $100 or more to the selling price of your dress!

 

 

STEP BY STEP PRICING GUIDE

 

Now I first want to put this disclaimer out there. This is just a pricing GUIDE. You know how much you would like to get out of your dress. How much money would make it worth it to sell that piece of your life. If, after going through these steps, you don't agree with the result, then you have your answer! Go with your gut! This is a guide to assist those who are struggling. Or to see if your asking price is even in the ballpark. Ok, now that that's said...here we go!

 

1. Decide your goal. Is your goal to make back as much money as you can? Is it to get money fast? Is it to help out a bride in need? Or a mix of all three? Once you decide that, you can move on to the next step.

 

2. Gather the following information about your dress:

 

 - retail price

 - how old it is

 - any flaws (discoloration, rips, snags, missing beads/buttons)

 

Note that we did not say alterations. It is super funny to me that girls say "I paid $1,000 for this dress. The alterations were $300 alone! But now it fits perfectly!" The bride who buys it will probably have to alter it. Don't go telling them that alterations will cost a lot of money! The only time you should take into consideration alterations is if you majorly hemmed it, so now it will only fit a small population of girls. Rant done ;)

 

3. Calculate with this handy-dandy calculator:

 

 4. Factor in flaws. If there are any flaws in the dress, I would recommend fixing them before you sell it if you can. That is, if you are or know a seamstress. Otherwise, take that into account. 

 

 * Dress is dirty: -$50 (brides can find a cleaner for $50-$75 if they truly search, most dry cleaners charge around $120)

*  There is a rip: - $20-$80 depending on extent of damage

*  There is a snag: try to scratch it out! 

*  Missing buttons/beads: totally depends on how noticeable it is

 

5. Accept the price or not! Add $100 or so if not! 

 

So let's do a test run. Here is my dress:

 

 

Not the best picture, because you can't see the details.

 

I bought it for $680. It is 3 years old. Has no flaws. Is clean.

 

$680/3= $226

 

That is not a price I am willing to sell the dress for. However, at that price, I would probably sell my dress within 3 months. So, I try again.

 

$680/2= $340

 

I do feel a little better about that price. But, in thinking about it, my dress is still sold in shops. So I could move myself up to the 1-2 years old category because style-wise (although it's definitely not the "in" style) it is not out-dated. 

 

I'm not looking to sell my dress fast. I'm willing to wait for the perfect bride to come along. Therefore, I would probably price my dress at 

 

$680/2= $340 + 110 = $450 ($110 only because I wanted the round number of $450, haha)

 

I could do that. (I'm not! You can read my plans for my dress in SHOULD I SELL?) But I could. It would sell within 1 year.

 

As you see, there is not set pricing structure. It truly is up to you as the bride. You decide what's important to you and then adjust if needed! 

 

UP NEXT: Learn how to add $100 or more to the selling price of your dress! Tune in next week! 

 

Soap Box:

Just a word of advice. Brides who are looking to buy second-hand have a price limit. If a bride is going to spend $800+ on a used dress, you better have the exact dress that she saw in the store and fell in love with. If I have a $1,000 budget, you better bet I'm going to go to a dress shop and find the dress of my dreams.

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